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In 2024, I've committed to delving into public speaking, aiming to become a recognized figure in the local design community and grow professionally. From this professional aspect, my goal is to share my knowledge and experience in design, contributing to the growth and understanding of the field.

"10 Commandments for Deciphering Collaboration between Design and Development"
@Ladies that UX Barcelona

Stand-alone Session held on May 15th @Le Wagon School in Barcelona

Duration: 45 min (Presentation) + 15 min (Q&A)

Language: Spanish


During the session, I presented my "10 Commandments for Deciphering Collaboration between Design and Development," a compilation of insights from my experience in Product Design. One of the key topics we explored together was how designers can step out of their silos to better understand the dynamics of working with development teams.


We also deep dived into the perception that design often holds less value than development, exploring together the underlying reasons for this. The key issue often stems from broader constraints beyond individual roles and of course, it will have a direct impact in our work. All we can try from our side is to foster empathy and collaboration, moving away from this "war" between team and instead, strive for a united goal: creating digital products that effectively serve and support our users. 

Design System PowerUp Series @Fail Fast Design

Session 1: Creating a Design System 101: Context and Design Tokens held on February 19th, 2024 @FF Headquarters
Session 2: Deep Dive into Design Systems Foundations held on March, 7th 2024 @FF Headquarters
Session 3: The Semantic Tokens Dilemma (Interactive Workshop) held on March, 14th 2024 @FF Headquarters
Session 4: Everything Starts with a Name: How to Choose the Right Name for Your Design System (Interactive Workshop) held on 25th March, 2024 @FF Headquarters
Session 5: Components 101: Basics, Conventions, Typology, and Processes held on April 18th, 2024 @FF Headquarters

Duration: 45 min (Presentation) + 15 min (Q&A)
Language: Spanish


In the first half of 2024, I conducted a series of internal presentations at Fail Fast Studio, known within the agency as "PowerUps." These sessions were designed to enhance the team's knowledge and share my extensive experience in building, managing, and understanding all aspects of Design Systems. Through these keynotes, I was able to share best practices in design token nomenclature and demonstrate how to effectively establish design system foundations using custom tools and leveraging the capabilities of Figma.


Additionally, we conducted a series of interactive workshops to gamify the process of creating tokens and naming a Design System, emphasizing how these elements align with a company's core values and culture.


Please note that these keynotes were created for internal use only and are not available for public access.

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2024